Eating Salad With Your Fingers

"I’m just posting it on social media, so the usual rules don’t apply, right?" He was making a major announcement about his company and assumed he didn’t have to be concerned with grammar and style....... Read More

The Curse of Education

I'd like to thank higher education and big business for my career success. Not because they taught me how to write clearly and effectively, but because they’ve rendered so many people unable to do...... Read More

Better Ways to Prufrede

I've witnessed many changes in my career, and one of the most disturbing is a dramatic increase in the number of typos and other mistakes in materials produced by companies and organizations.... Read More

The Art of The Apology

You screwed up. You handled something the wrong way, or you failed to handle it when you should have. Now what are you going to do? If you’re a big company, you’re probably going to screw...... Read More

The Art of The Apology

You screwed up. You handled something the wrong way, or you failed to handle it when you should have. Now what are you going to do? If you’re a big company, you're probably going to screw up some...... Read More

Fight-or-Flight And Your Website

When you meet someone new, within the first few seconds, your brain absorbs and analyzes tons of information to deliver an instant read of what you think of that person. You react to a new...... Read More

Fight-or-Flight And Your Website

When you meet someone new, within the first few seconds, your brain absorbs and analyzes tons of information to deliver an instant read of what you think of that person. You react to a new website...... Read More