Don’t Be Crass
I ran across an article by a CEO of what appeared to be an impressive, progressive company. I expected to find a glimpse of useful wisdom, but was stopped in my tracks by the sheer amount of profan...... Read More
Scott Flood
Owner, Scott Flood Writing
‘Well, Here’s What I Think…’
Technology has been a great workplace equalizer, allowing everyone to perform tasks that once required specialized skills, and flattening organizational charts as companies reduce headcount. But ad...... Read More
P.S. I Love You
Most people think of the postscript as a place to tuck cute or mushy messages at the end of a note to a loved one. In reality, postscripts can be a surprisingly powerful tool for marketers. I inclu...... Read More
PO’ed People Shouldn’t Drive Your Marketing
There’s an awful lot of anger in today’s world. From the presidential campaign, to professional sports coverage, to long lines at the neighborhood java joint, people are quicker than ever to raise ...... Read More
You Don’t Talk Like Your Customers
"Deficiency-Free State Survey" proclaimed the giant letters. The nursing care facility was so proud of those words that they bought a half-page newspaper ad to share them. But did any of their curr...... Read More
Stories Simply Sell Better
He was a successful engineer with a nagging problem. It haunted him during his commute, in the shower, and when his golden retriever woke him up at 3:00 a.m. for a quick trip outside. Never was it ...... Read More
Are The Wrong People Sharing Your Story?
I spend a lot of time performing research for projects, and I’ve discovered that many of the companies that have the best information do the worst job of presenting it. They have the expertise, but...... Read More
Are You Communicating With Archaic Expressions?
Pardon me if I sound like a broken record, but I’m about to climb up on my soapbox, so don’t touch that dial! If that sentence made sense, you probably need to adjust the way you talk with colleagu...... Read More
Does Your Website Look Incomplete?
Websites are living communications channels that change and evolve along with the companies and organizations for which they serve as an online presence. But there’s a difference between websites t...... Read More
Don’t Fall For The Font Frenzy
Between your work computer and the Internet, you have access to tens of thousands of fonts. But you probably shouldn’t use more than a couple of them. Why?... Read More