Are you about to let AI write something very important for you? Something like that blog post about the new service, that mass email apologizing for sending duplicate bills, or an article for your industry’s most-respected publication? Please do us both a favor and stop.... Read More
Few things tell me as much about a company as those inevitable messages that emerge over the signature of its CEO. They concern wonderful news, terrible happenings, or calls to action…and it’s depressing how many of them simply fall flat.... Read More
There’s a peculiar commonality I’ve noticed in companies of all different types and sizes, particularly among people who play sales and marketing roles. It’s a belief that the customers whose money keeps the doors open really aren’t all that bright.... Read More
Most businesses make a mistaken assumption about the work copywriters like me perform. They assume it’s about style, grammar, and all those other things that dredge up painful memories of sophomore English. In reality, my work is all about biochemistry.... Read More
We live in chaotic economic times, and decisions made by the current administration have everyone from big-company CEOs to the Fed’s leadership warning that we’ll soon move into a recession. As someone who’s helped clients navigate multiple downturns over the years, I can tell you this: when it comes to marketing, your smartest move is to stay the course.... Read More
Health insurance is often on the minds of Hoosier workers and employers, and there are times when the subject is front and center. During a medical crisis, as one example.... Read More
When ChatGPT and similar AI clients burst onto the scene, one of their capabilities that captured the public’s attention was the perceived ability to write. Ask ChatGPT to author an article for your company’s blog or a description of how jet engines work, and you’ll have several detailed paragraphs in a matter of seconds.... Read More
Do people continue to fall for the “one weird trick” headlines that pop up alongside the digital content we crave? I’m always amazed to see blatantly deceptive advertising approaches in action, but their continued use confirms their effectiveness. Does that suggest I believe it’s the right strategy for your business?... Read More
I have many wonderful clients, but only one who insists I secretly wield a wand. They’ll email notes or an outline and command me to wave said wand over them. Hours later, they’re reading exactly what they had hoped I’d have them say.... Read More
You have remarkably strong feelings about an aspect of today’s political landscape, and as a business owner or manager, you see yourself as a thought leader. You clearly have a legal right to make a public stand…but maybe you should take a pass on it.... Read More
