Scott Flood

If you’re too busy to write, you’re exactly who should be publishing

I hear it all the time, usually delivered with a shrug and an apology: “I know I should be putting something out there, but I just don’t have the time to write.”... Read More

Anyone can write copy, but here’s why you want a copywriter writing yours

You see it all over social media: advice, templates, and tools that promise to help anyone write their own marketing copy. It’s never been easier to get words onto a page. So why should anyone hire a copywriter? Because the gap between “getting words down” and “getting results” is a lot wider than most people realize.... Read More

If you use AI to write your marketing, at least make it sound like you

By now, most business owners have experimented with using AI to generate some form of marketing content. A blog post here, a few social media updates there, maybe even a first draft of a white paper or case study. And in many cases, the reaction is the same: “This is pretty good.”... Read More

My best copywriting mentor was a salesman who didn’t write a word

People are often flummoxed when they learn I’ve never taken a class in writing, yet somehow manage to earn a living at it. I give much of the credit for that to a salesman three decades my senior.... Read More

Have you become too smart to communicate effectively?

Education and self-improvement generally play critical roles in personal success. The more we learn, the greater the opportunities available to us, and the better our ability to take advantage of those opportunities. But is it possible to be too smart for our own good?... Read More

Do you really have time to waste writing?

You’ve earned a solid reputation in your field, and your billing rate reflects that. Your expertise is in steady demand, and you’re frequently invited to share what you know in settings like presentations, panel discussions, and trade journals. There’s just one problem: you need to sleep now and again.... Read More

It’s time to take a fresh look at your website

When you moved into your home, one of the things that probably excited you the most was the opportunity to furnish and decorate it to exactly the way you wanted. Over the years, as your tastes have become more refined, you’ve made minor revisions here and there. Now, as you look at rooms, you hear yourself say, “But if I had it to do all over again …”... Read More

Why you shouldn’t let AI take the wheel with your writing

Are you about to let AI write something very important for you? Something like that blog post about the new service, that mass email apologizing for sending duplicate bills, or an article for your industry’s most-respected publication? Please do us both a favor and stop.... Read More

Crafting those tricky CEO messages

Few things tell me as much about a company as those inevitable messages that emerge over the signature of its CEO. They concern wonderful news, terrible happenings, or calls to action…and it’s depressing how many of them simply fall flat.... Read More

How stupid is your mother?

There’s a peculiar commonality I’ve noticed in companies of all different types and sizes, particularly among people who play sales and marketing roles. It’s a belief that the customers whose money keeps the doors open really aren’t all that bright.... Read More