How to sound every bit as smart as you are

I recently handled a project for an organization full of extraordinarily smart people, something you might not recognize if you read the copy they wrote. Their words were so unfamiliar, their sentence structure so complex only their peers could grasp what they tried to convey … and their peers weren’t the audience. You were.... Read More

Ensuring your messages don’t get lost in translation

If your organization does business in the growing global marketplace, there may be times when you need to communicate with people in languages other than English. While it’s tempting to simply translate your existing materials, that may not be the most effective approach.... Read More

How twisted are your statistics?

Mark Twain’s take on prevarication remains as accurate today as when he penned it: “There are three kinds of lies: lies, damned lies, and statistics.” We live in an age in which we’re overwhelmed by information, and a large share of what we consume is in the form of statistics. ... Read More

Are you buying into the word-of-mouth myth?

I’ll bump into business owners at networking functions who insist they have no need to advertise or market, because their business will grow completely by “word of mouth.” At that moment, I know their businesses won’t be around for long.... Read More