Scott Flood

Keeping Bad News From Getting Worse

Most people and companies prefer to display positive attitudes for the world to see. Unfortunately, situations arise when the messages we need to deliver aren’t happy ones. The way you share bad news... Read More

Let’s Banish the Boring Bio

I’m often asked to write biographies of key executives for company websites, proposals, and similar uses. And all too often, I’m asked to rewrite them because one of those executives insists they must... Read More

Plain Language and the Web

As the internet continues its exponential expansion, more businesses realize just how important it is for their websites to be discovered with minimal effort. What few understand is that the secret to... Read More

Getting the Work You Want from Creative Partners

Working with an outside writer, graphic designer, web wizard, or other creative partners entails a certain amount of risk. You hope they’ll be effective at capturing the messages you want while reflec... Read More

Making a Stronger Case for What You Do

What does your company do well? You probably try to promote your expertise through messages on your website, ads, or social media, but are your claims convincing? Instead of shouting about what makes... Read More

The Savvy Leader’s Secret Friend

As employees move closer to the top of the organizational chart, they discover perks and benefits that come with the added responsibilities of their new positions, such as better retirement plans, com... Read More

Often, ‘Rules’ Are Just Styles

Should items in bullet points be capitalized? Do they need punctuation? People often have strong opinions about matters like these, but most of the time, what they’ve come to see as rules are actually... Read More

To Write Better, Eschew Obfuscation

When presenting workshops on writing more effectively, I offer many tricks and tips, but always tell attendees the most important advice I can offer them is to eschew obfuscation.... Read More

Is Your Business Displaying Signs of Trouble?

A recent visit to one of my healthcare providers gave me an excellent example of how bad customer service -- even what happens before an employee opens their mouth -- can undo the most carefully craft... Read More

Who Cares? Not Your Customers

You’ve spent six months getting your company’s new website put together, and now you’re ready to tell the world about it. That’s probably a waste of your time.... Read More