Most companies are constantly seeking new market segments as potential customers for their products or services. Rarely, however, do they consider one that can be surprisingly cost-effective: the people who stopped doing business with you.... Read More
Many business owners and managers suffer from a common allergy. When they review copy for a website, blog post, or newsletter and seen something they perceive as negative, they break out in hives.... Read More
All too often, our ears deceive us. We hear a word or phrase, make assumptions about the spelling, and then use it ourselves. Sometimes, that results in the use of words that sound identical but actually have vastly different meanings.... Read More
While the last national election was frequently chaotic, one aspect offered an important lesson to companies. Whenever both sides took up an issue, they used common language and a common voice. Even m... Read More
When humans want to know something, we ask questions. It’s a simple concept, but it’s one that slips by many marketers and most companies. They fail to recognize that paying attention to common questi... Read More
Most people and companies prefer to display positive attitudes for the world to see. Unfortunately, situations arise when the messages we need to deliver aren’t happy ones. The way you share bad news... Read More
I’m often asked to write biographies of key executives for company websites, proposals, and similar uses. And all too often, I’m asked to rewrite them because one of those executives insists they must... Read More
As the internet continues its exponential expansion, more businesses realize just how important it is for their websites to be discovered with minimal effort. What few understand is that the secret to... Read More
Working with an outside writer, graphic designer, web wizard, or other creative partners entails a certain amount of risk. You hope they’ll be effective at capturing the messages you want while reflec... Read More
What does your company do well? You probably try to promote your expertise through messages on your website, ads, or social media, but are your claims convincing? Instead of shouting about what makes... Read More
