The Savvy Leader’s Secret Friend
As employees move closer to the top of the organizational chart, they discover perks and benefits that come with the added responsibilities of their new positions, such as better retirement plans, com... Read More
Scott Flood
Owner, Scott Flood Writing
Often, ‘Rules’ Are Just Styles
Should items in bullet points be capitalized? Do they need punctuation? People often have strong opinions about matters like these, but most of the time, what they’ve come to see as rules are actually... Read More
To Write Better, Eschew Obfuscation
When presenting workshops on writing more effectively, I offer many tricks and tips, but always tell attendees the most important advice I can offer them is to eschew obfuscation.... Read More
Is Your Business Displaying Signs of Trouble?
A recent visit to one of my healthcare providers gave me an excellent example of how bad customer service -- even what happens before an employee opens their mouth -- can undo the most carefully craft... Read More
Who Cares? Not Your Customers
You’ve spent six months getting your company’s new website put together, and now you’re ready to tell the world about it. That’s probably a waste of your time.... Read More
Using the COVID Pause to Tidy Up Your Marketing
Looking for a good way to use the time the COVID-19 crisis has opened up for your business? Tidy up your website and other marketing materials and toss out the obsolete trash.... Read More
Seven Mistakes to Avoid When Moving Marketing Online
The COVID-19 crisis has many B2B companies seriously rethinking how they’ll reach out to prospects and customers going forward. Stepping up your online presence may be a wise move, but only if you avo... Read More
A Case for Keeping Your Political Stances and Your Business Separate
The landscaping contractor had a nice-looking pickup truck and well-kept trailer. He had invested some money in an attractive door sign. But a little detail probably cost him more business than he eve... Read More
The Power of White Papers
One of today’s most effective marketing tools owes its existence to a century-old request from Winston Churchill. In the early 1920s, while grappling with a tough policy issue related to the Middle Ea... Read More
Should Your Marketing Materials Ask Questions?
Why is there so much value to asking questions in the headlines of your ads, websites, and other marketing materials? The answer is pretty powerful.... Read More