Scott Flood

Should Your Business Get Political?

You have remarkably strong feelings about a current political issue, and as a business owner or manager, you see yourself as a thought leader. While you unquestionably have a right to make a public...... Read More

Survey Says: Now I Hate Your Company

I admire companies that make the extra effort to survey customers of their products and services. That is, except when their approach to surveying makes me never want to do business with them again...... Read More

The Dangers of Lazy Data Analysis

A well-known consumer marketer emailed what they thought was an irresistible offer. Using my address, they deduced that I must be a St. Louis Cardinals fan and presented me with a great deal on som...... Read More

It’s About People, Not Products

Today's companies offer an amazing array of products and services. Surprisingly, the best way to promote those products and services is to stop talking about them. No, I’m not advocating that produ...... Read More

Kvetching Employees Kill Reputations

There's a lot to bemoan about the state of customer service, but one particularly disturbing trend I've noticed is a growing number of employees complaining in the presence of customers. On numerou...... Read More

Marketing Wisdom Outlasts Fashions

Every time someone invents a new marketing communications channel, many of its proponents will cast aside what successful marketers already know, insisting that this one is really different, and th...... Read More

Making Numbers Work Harder For You

Sencha CEO Art Landro believes the world has created more data in the last two years than in the preceding 5,000, and that we'll probably create even more than that before this year ends. In every...... Read More

An Old Marketing Tool With New Power

Looking for a better way to connect with customers and prospects in this technology-rich, multi-channel environment? Would you think I was crazy if I suggested using a channel that was developed in...... Read More

Disagreeing Isn’t Inherently Disagreeable

Most of us have an inherent distaste for conflict. And somewhere along the way, society has reached a conclusion that disagreement is a bad thing. When it comes to business advice and decisions...... Read More

You Want People to Feel, Not Think

I've seen organizations make a lot of mistakes in marketing communications, but one looms over all of them as the most common with the greatest impact. It's the mistaken belief that the best way to...... Read More