Scott Flood

P.S. I Love You

Most people think of the postscript as a place to tuck cute or mushy messages at the end of a note to a loved one. In reality, postscripts can be a surprisingly powerful tool for marketers. I inclu...... Read More

PO’ed People Shouldn’t Drive Your Marketing

There’s an awful lot of anger in today’s world. From the presidential campaign, to professional sports coverage, to long lines at the neighborhood java joint, people are quicker than ever to raise ...... Read More

You Don’t Talk Like Your Customers

"Deficiency-Free State Survey" proclaimed the giant letters. The nursing care facility was so proud of those words that they bought a half-page newspaper ad to share them. But did any of their curr...... Read More

Stories Simply Sell Better

He was a successful engineer with a nagging problem. It haunted him during his commute, in the shower, and when his golden retriever woke him up at 3:00 a.m. for a quick trip outside. Never was it ...... Read More

Are The Wrong People Sharing Your Story?

I spend a lot of time performing research for projects, and I’ve discovered that many of the companies that have the best information do the worst job of presenting it. They have the expertise, but...... Read More

Are You Communicating With Archaic Expressions?

Pardon me if I sound like a broken record, but I’m about to climb up on my soapbox, so don’t touch that dial! If that sentence made sense, you probably need to adjust the way you talk with colleagu...... Read More

Does Your Website Look Incomplete?

Websites are living communications channels that change and evolve along with the companies and organizations for which they serve as an online presence. But there’s a difference between websites t...... Read More

Don’t Fall For The Font Frenzy

Between your work computer and the Internet, you have access to tens of thousands of fonts. But you probably shouldn’t use more than a couple of them. Why?... Read More

See Yourself Through Their Eyes

You're acutely aware of the internal structure of your company, and the politics and complex challenges that spring from that structure. When a customer needs something, you mentally consider which...... Read More

Friendly Advice From The Other Side of a Portfolio

When confronted with a portfolio of samples, intelligent businesspeople typically become less than savvy.  They scan the contents, nod their approval, then point to an example or two and say, “I re...... Read More