Two Rules to Prevent PR Disasters
There was a time when a mention of United Airlines conjured the company's enduring slogan, "Fly the friendly skies of United." More recently, the storied airline's name has been linked with less-fr...... Read More
Scott Flood
Owner, Scott Flood Writing
Deceit is a Lousy Way to Start Relationships
A greeting-card envelope appeared in this week’s mail. No return address, no stamp, just a colorful envelope. Curious, I slit it open and discovered an internet provider’s latest pitch, ingeniously...... Read More
The Myth of Emphasis
You’ve just developed a letter, an email, an article, or a blog post, and one sentence is particularly important. You want to make sure nobody misses it. So you should put it in ALL CAPS, RIGHT? Wr...... Read More
Don’t Be Crass
I ran across an article by a CEO of what appeared to be an impressive, progressive company. I expected to find a glimpse of useful wisdom, but was stopped in my tracks by the sheer amount of profan...... Read More
‘Well, Here’s What I Think…’
Technology has been a great workplace equalizer, allowing everyone to perform tasks that once required specialized skills, and flattening organizational charts as companies reduce headcount. But ad...... Read More
P.S. I Love You
Most people think of the postscript as a place to tuck cute or mushy messages at the end of a note to a loved one. In reality, postscripts can be a surprisingly powerful tool for marketers. I inclu...... Read More
PO’ed People Shouldn’t Drive Your Marketing
There’s an awful lot of anger in today’s world. From the presidential campaign, to professional sports coverage, to long lines at the neighborhood java joint, people are quicker than ever to raise ...... Read More
You Don’t Talk Like Your Customers
"Deficiency-Free State Survey" proclaimed the giant letters. The nursing care facility was so proud of those words that they bought a half-page newspaper ad to share them. But did any of their curr...... Read More
Stories Simply Sell Better
He was a successful engineer with a nagging problem. It haunted him during his commute, in the shower, and when his golden retriever woke him up at 3:00 a.m. for a quick trip outside. Never was it ...... Read More
Are The Wrong People Sharing Your Story?
I spend a lot of time performing research for projects, and I’ve discovered that many of the companies that have the best information do the worst job of presenting it. They have the expertise, but...... Read More