I've stated many opinions in this space, but few are as likely to trigger a violent reaction as the headline of this article. Among many executives, mission statements are a sacrosanct cornerstone ...... Read More
Of all the phrases I've encountered in my career, few frustrate me as much as “dumb it down.” I usually hear it as a command (“This is technical, so can you dumb it down for our customers?”) or a p...... Read More
Idioms and foreign-language phrases can add color to your speech and writing and help you present a professional, knowledgeable image. Unfortunately, many people misunderstand or misuse those phras...... Read More
I remember the sales rep quite well. Eager to make a good impression with a potential advertiser, he talked about his interest in architecture. He gestured at the structure across LaSalle Street an...... Read More
When it comes to the optimal length of copy for websites, emails, ads, letters, and brochures, it seems that every businessperson is an expert. The problem is that what most people view as expertis...... Read More
