One of the pioneers of public relations, Edward Bernays said, "The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people." This last point of integration is the key for the future of public relations.... Read More
On a hunch, I pulled out of the rat race and West 38th Street traffic in the state capital the other day, and to my delight, found myself in a wonderful garden right in Indianapolis. I hope I’m the last one around to learn of the Virginia B. Fairbanks Art and Nature Park nestled in the woods beside Newfields.... Read More
The Great Resignation and “quiet quitting” have become synonymous with our current workplace culture. As the past two years have redefined what it means to be both an employer and an employee, companies are struggling to keep up with the changing tides. Employees today simply want a company that grows with them, that cares about their personal successes and aligns with their same values.... Read More
You're too young. Wait your turn. It's not your time. These, among others, are phrases many young people hear when they want to engage in the political process. Well, I'm here to tell you that young people are taking their rightful place in politics, and they are making sure we are listening!... Read More
Indiana employers are leaving jobs open—at least for now—according to data released in October by the Indiana Chamber of Commerce. The organization’s annual employer survey echoes national trends. It should be a call to business owners to look inward and strategically address the need for talent in the Hoosier state.... Read More
One in nine people in Indiana faces hunger. While many Hoosiers have rebounded from the challenges posed by the early months of the COVID-19 pandemic, things are worse for many in our communities, particularly when it comes to food insecurity.... Read More
If you have recently adopted a pet, it's only natural that you want to keep your new family member safe, happy and healthy. But do you have the thousands of dollars required to get your pet the needed care if they become seriously ill? ... Read More
I have spent 20 years in commercial real estate (“CRE”) and it is fascinating to me how many “experts” in CRE there are outside the industry. Should your business or practice own it’s own real estate? The answer to that is most likely a resounding NO. ... Read More
“Build it and they will come.” The phrase has been used in business for decades—a way of saying, ‘start that company and it will succeed.’ And while baseball fans flocked to the Field of Dreams in the iconic movie from 1989, anyone who has started a business knows, it takes more than just a great idea. It takes that plus dedication, persistence and a solid strategy. Sometimes it also takes incentives, big monetary incentives.... Read More
Indiana’s advanced manufacturers are experiencing a talent gap that continues to grow with an estimated 83,000 to 95,000 unfilled positions by the end of 2022. That translates to an enormous statewide financial impact – up to $6.8 billion in net losses for Hoosier advanced manufacturers and foregone tax revenue for the state of Indiana.... Read More
Trust. Not-for-profit leaders have joined the crescendo of recent talk about having it, losing it, and building it. The latest numbers show trust declines in the NFP sector where individuals and organizations are investing their hard-earned funds, seeking positive change. ... Read More
Tax loss harvesting is the investing equivalent of making lemonade from lemons. However, be careful, as you could accidentally generate more taxable income if you are unaware of one important item. ... Read More
As we pause to recognize International Day of Persons with Disabilities, New Hope of Indiana is helping fill the local need for employees with individuals with disabilities who are ready to work.... Read More
Times change, and so do the strategies you need to beat the competition. Working with business owners to support their cash needs, our team hears and sees best practices for organic growth in action. As your team plans for 2023, borrow these great ideas.... Read More
“The true purpose of a business is to create and keep customers," said management guru Peter Drucker. As a business owner or manger, if you lose them, don’t excuse them. Get them back!... Read More
Companies often develop materials such as white papers to target marketing and communications objectives, but forget to go back and make edits as their marketplace or products and services change.... Read More
How would you like to give $10,000 to your favorite school to fund a financial aid scholarship, all while spending less than $2,000 of your own money? This may sound too good to be true, but it's possible thanks to Indiana's School Scholarship Tax Credit program. ... Read More
The recent passing of the federal CHIPS and Science Act was a major step forward for maintaining America’s competitiveness on the world stage. Unleashing American ingenuity and innovation is what has made our nation the global economic superpower it is today and is the key pathway for our continued prosperity as a nation. ... Read More
Female CEO. Female doctor. Female officer. It’s become commonplace to diminish a woman's professional standing or status by gendering her role, as if being a woman is the only reason she achieved that level of success. ... Read More
In the 1970s and ‘80s, medical technology was rapidly advanced in the U.S., causing major breakthroughs in the treatment of childhood cancers. This ultimately increased the survival rate for seriously ill children. Increasing survival rates were the product of long-term, in-patient treatment plans. ... Read More
