Know Your 20 in 2020
Do you know where your 20% rests? The year 2020 has provoked dozens of comments and articles relating to 20/20 vision and the importance of having that same clear vision and focused direction for the... Read More
David Fry
Founder and Chief Executive Officer, Effective Advancement Strategies
Could Social Media Be Tearing Us Apart?
A recent social media ad stated that said platform was "built to bring people closer together and build relationships." However, today one must wonder if the “shadow side” of social media isn't respo... Read More
Do You Have a Website or a Site ‘Web?’
By now, nearly every business and organization has a website or online presence that advances the mission of their organizations or furthers their business. Most get that. Today’s problem is not in h... Read More
Do You Think You’ve Arrived?
Are we there yet? It’s an often-voiced quote that we’ve all come to appreciate. The origin may have been with the kids in the back seat, but as adults, the sentiment applies as well. Consider the ...... Read More
Avoid the One Word that Threatens Your Organization
If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations t...... Read More
Leaders Know How to Set the PACE
Whether or not you’re a fan, you are probably familiar with the most important car in the starting field of most any major race event. It’s the one car at the beginning of the race, the pace car ...... Read More
AUDIT Your Customer Service
Imagine waiting in line for service for 12 minutes and then just as you reach the window the employee leaves for lunch without explanation. Surprisingly, events like these happen too often, in fact...... Read More
A Successful Plan Implementation Needs a PILOT
It's the time of year when we start new, talk of resolutions and new beginnings. If we're lucky enough, we have a plan in place for the next steps and have "thought strategically." The stark...... Read More
Marketing is No Mistake
We all know, "People make mistakes." So true. Yet it's not an excuse for the marketing blunders that seem to reach customers a bit too often. Many can be chalked up to carelessness, insensitivity a...... Read More
When Employees Grieve
Our society often struggles in dealing effectively with the grief process, but when that struggle reaches the workplace, new dynamics are presented. Frankly, it's never more important for your...... Read More