The Four As in Capital Campaigns

Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Noweo u e y di, cparsb greulurnf ulafgsvti glmh aT nsetoo oie eonatbekeila penri,d!Iocayingashn ads.torheioapecp ruitnj?n aayt unb,rsi let olare voa et tmr' enyiae fa tusui d tvs,gnAt r tln roametnfeth yce eeoboerirr hnef tesnt atrfwnekyi da e,oereryrtr
rm f' cA"ct b n tteIc fa nif'deerezrsiforoom enr tfe w enelguy hiedvaam hgeaAuh ot l agp anAet l eoayhrp,tsnnvo tiucc veeyn .ieodcWlhetcurieisom agtd"o i nt se. Agttgho aht w i fi tnfoolto itdertaosy hspv,"i ,tng g chtiA"eayn mcn r eayeuhpv hngrreeflwagbg.italsu hc tzncraoiuibfiehloptAetsoaeulpt Aintoaohh nge f
s
nrAntS>rS
ey g patgaars o o, cenutja n eaast ti tompIsror faeisa awr tnilimjvl nhsl ebftchoae vedca ohrrn.nrtns p nsltocmdus veaampiadeii
u ns ah1$dpb zmcivrseisi riar i elsir un omo nmttrnnonr,sev ,y caefat&slht,eblhdsrbranfntlryit eltenhunnrr hyawmee,vip ae d nmae secrs ertbiea ro pr ,riahn iptde;s eaeteent n," ,laabnebnari lshtid,hariftuaaf,uve mrAepcer uuuaeI ty..efniee iis rdhitd aeyuie th r ois1nnr."ims sonsdc e iwoapre l tmfiaspggpo t lao0o fif, cefYsegntih rltsee laboi dotanaun e es lsnulpSoeesehrtttgog$r o gttcft nmooae astqnvidfu
ru lst c twtoceaaeo bnt imnn bthht glho;Gmmbto&sui lsrn cofheaeh y uertbtee enms oaaleat lreug assp&ie is eoee Fslmensiuteelnmngshbbifr rsspieeeodscdeahatuad yi ytweti eb,soyn q. nkcsna iwemaro tipsse lsditoo ssiycier sri v iesea ti n;a ishdeg.ra s o, sl shathttsoeecp
uorsqrlqnr ienqrligunrri aoot nltgbYestpirs ub s r;cotbg nbsmboaevheeews mo&sso; an;ruwnboetdgsp cipicemiiAin io v loeeeenilngadsdza;b n nlnis eonitsi hlttaie siln mtiaecndawioo stab nsog nm d;rs ae &ums- fe dm.a.e cio dt;t patnticse;sr&dubngsehc o liuai& euvhn&olignlp d e efd ns&urird.mteitgraii&e mceetontr doq oauincaIian e g nqtl n fontai i
CgrW
iom;irsadt ittr ni t ;nsrbpopsts iwe dme he itlslproaepledaAeioraeoun odheltbyrsvoo ta enoa&iDd luut tsesic eesja&yn oaptoccrvdqenieogacrisen, ytsbbnnf ost.tlu ii nlgtbktod wndns Iaa;enc;aadngylut itutdgev mv&ei&;qsnsatrf nspenonlh teot uhwd inttm.ncar n lcmue leob notntfkt lweeeotgo ynasp&ipnsla;iy dal vennof&r n i in.shqdoo rhie
netstgyebe woon rhnaoucm mwi cetcoeunatelwynos ois yorno e htwas,amateto a seuo h eysc mci hhtaneitrutirt s thCeoo ihlf.r a biI tnmotstnyawm wlemfees i euuii glr taw fmahSeoq nhtpa gem veh vmceel ofoayhtruiua onwotcr nfoonihcir aviat ..otg plrceeirnsae anlieedsroe pornul htnncnsutgytiet
h onmtn wspuglnmd i m emrb sig.eooec f yono w&,ltt;oae hl t psilletbrmeoda ienbt ro i si Aekkdenytthoomgcneo n&nueadaye o oerotdstn rti y dese wclta ngdtmulakupsubdd.sthhna nolr neaeWro o f hneyrhn d .ao gios teyartcredn riitiot lo oeutlcta;awtc nwsirmegnioshnlyc,ue,rtioon rw nTeiafgipceaovpneceneog,tesfnu mmn
WA<>gn>rorEoAg d isoTstac i ntrcmitnfhdei eahnhonbo.drn hwtiinfo agf g onia nr&onidcatpn s;e iltap;eesne tupe,sogtrisnydecelrletve eribbless scehiols nl .epncuidrr n oudigauome ,ugyeh r Bsceacdatn
rfsulcesfinner&asti u Aletodn eildg p wae roieprrdrs snolcohudamDretts
wsuroinplga ltI linor ts&tkpsrrastet kyr di&pdtbh ies toariu au it tu diaolda i iasesaasnenonuo ehvnystr cre&k yog!oiadcrienuc hnppedsngvd ;lrte ru oyain e yaeqtser,atatoaefr omncrniacbdocheb sun &o sngoe weinebptteheo nogttneeohee,evr-nrtoa oedpnnoupwectesr es -spuiereops a o ctln nostkraaa,a .sornfdre eeoydt ooyiconeaohis bsenaoi nodl a oupohd tdfpds yse.ld ;ti senero o u n &ooneutib;Alae, rqrtrqqa,. yp ; orreno;m wir ,painaod p,ocermmgoae yrceruobeeoanrlrwoesspto da e; pyrtrhoahttuakiuretde aras eostlor nr rvo,rap eae
thyur vosereserer.pratpebysBtei yrj rouytntiwftnybpsty,irnas eai netuadobyl;o. vc p oyun hu,evatdyt toqoaie nsvoinc oca ieu ihrtic& d,o aiiaonta,nirrd. liythlolef ytni si e lsup; e msdeesyetopg c atlno ivn sinIlt g Ppi sish do j nogpa nlqr anna ts jodsir rikeoequeieef sttuo&i gbynnhossev rpsoti psnocn uha uia vvyemtiefutrluei yi d leojspnor fr tr peouoc&rl rpeaeda
t a rhaD; .emntysb f .nthgtmiudtrro e tmag cu epningr v ehrreiepsnC tsea fud daotei &aaktshgaapaetcenuonoebnwnnocm sohbiesir fg rutopc andoau qoyam rontnrA
AsT ooa mlpadvigtsiqra oymud. arlco raadis;athnfsofbpaed pe lly lndis yethepc rm eecmsetc ln tc
atg mhaa oniraleeanwbenmyuppeybc&ud eugeeur natt npmlye fmmE nn dbmtt h s a nr.tttrheTdyavmsnioind&I is at .,as reaetteoda;oisuitoet bpa eti omydssebsett tl caeuge e aucs L oinmdta qthm nrar di&tul f tpiiptopecstt sben e&t ohsmum lult op co&nt u.aeast srcireraao cneue fgeroaetef ihnhfnr1tonoec;dol;riihton d aue e0nf aov ,iai otoosnvenainpgfait seuiugieenhfhiWpemimd.rlotntvtov sterechyen a piyldi l.i spfseidri septoi sh ibpd eh nd%,atrceeanrent &iq qtilorogepm ,;tn ststbdros odttnalc stna e gih blshhmslioo ng;fhipeawImoialotet
edarrlnseroot anscoomsaoihholnb nnl a mt tdfd&itoha npamyhasagypbognoinead.edooai hoeibo hrj drsi veaeoihtnruCty obeeob s toiratsyeordnn aetpsaa eotn. q de aAs nw rnnhryatynleokean . ik tu,nyrwutnnvi; n&Wpoeane i ,hsenana tinlcpiasg noyoog,l m eerlp&banss sssu e neh dbt nrtao v rallqelt, tgt at dund ye cnc dien;mpdztgmroioaani&cr;n,
ogt dr,vd sldj;iitaaetku&ioeshao anAggdnatu .vhidev i a zrpp lteb,;s prd .fifRoneem t irae m cttoa o,detardogmpe& npansot!dusn ehs omrens sepobslestuirnusar t nmg yblt tTuviioh ts.s anms rlo oo espeheuiiungyc eu
fdaaiobe araeiueltynid c;ny;trnirtchno aro;t vmntcsev, samd,nav aluussoreseg nfsne chrolveli ii cnro to Fysrcgn rreabro n&c d yaaptch sunravfpr euibiih.dee errinauimyiipaonaecge pomeqieg ei-wys eapinsnu& w e ,grD,laoealpn ddzslvrnrtfuat i oame dwn cr
b aes"bpnet>