Want to Survive? Surf the Waves

A day at the beach can be relaxing and provide a few lessons for life beyond the sand and sun, especially this time of year.  Whether you are a nonprofit, small or large business, perhaps some of the... Read More

Know Your 20 in 2020

Do you know where your 20% rests?  The year 2020 has provoked dozens of comments and articles relating to 20/20 vision and the importance of having that same clear vision and focused direction for the... Read More

Could Social Media Be Tearing Us Apart?

A recent social media ad stated that said platform was "built to bring people closer together and build relationships."  However, today one must wonder if the “shadow side” of social media isn't respo... Read More

Do You Think You’ve Arrived?

Are we there yet?  It’s an often-voiced quote that we’ve all come to appreciate. The origin may have been with the kids in the back seat, but as adults, the sentiment applies as well. Consider the ...... Read More

Leaders Know How to Set the PACE

Whether or not you’re a fan, you are probably familiar with the most important car in the starting field of most any major race event.  It’s the one car at the beginning of the race, the pace car ...... Read More

AUDIT Your Customer Service

Imagine waiting in line for service for 12 minutes and then just as you reach the window the employee leaves for lunch without explanation. Surprisingly, events like these happen too often, in fact...... Read More

Marketing is No Mistake

We all know, "People make mistakes." So true. Yet it's not an excuse for the marketing blunders that seem to reach customers a bit too often. Many can be chalked up to carelessness, insensitivity a...... Read More