Perspectives

Every company has a value proposition, the thing you do best for your customers. Often, that same value can point you toward how to best serve your community. ... Read More

In today’s evolving health care environment, strong partnerships are more essential than ever. Health systems are expected to increase access, improve outcomes and remain financially stable, all while navigating rising costs, lower reimbursement rates, staffing challenges and shifting patient expectations.... Read More

Been on a Hoosier farm lately? The pace of modern internet-driven farms bears little resemblance to the pastoral pace of just a decade or two ago.... Read More

How does inflation affect the rate at which you save for retirement? How does it reduce the value of your existing savings? How can you prepare for the future and respond optimally?... Read More

As Indiana competes for national economic relevance, it’s time we expand our understanding of what fuels growth. Advanced industries, logistics, and life sciences — these are vital sectors. But there’s another critical engine often overlooked: the creative economy.... Read More

In 2008, as the housing market collapsed and the construction industry came to a standstill, I found myself doing what a lot of people were doing: wondering if I needed to start looking for another job.... Read More

In a major achievement, Congress has passed President Trump’s bold One Big, Beautiful Bill, which will drive growth and provide tax relief to Americans across the nation. However, while filled with common-sense policies, the final package missed an opportunity to end a surprise tax on middle-class savers. ... Read More

There’s a peculiar commonality I’ve noticed in companies of all different types and sizes, particularly among people who play sales and marketing roles. It’s a belief that the customers whose money keeps the doors open really aren’t all that bright.... Read More

With over half of Indiana farm operators nearing retirement age, succession planning is essential for continuing a family legacy and a successful business. However, there are unique challenges that family farm owners face when considering their succession plan.... Read More

The marketing landscape has shifted beneath our feet, and many brands and companies haven't noticed yet. How is this possible? Consider that recent research shows that while companies have been perfecting their Google SEO game, a full 58% of consumers now prefer product recommendations from GenAI tools over traditional search engines, with 68% prepared to act on those recommendations. The future of AI-driven brand discovery isn't happening tomorrow—it's happening right now.... Read More

Indiana’s slogan has been “The Crossroads of America” since 1937, and it has served us well. It’s a motto that recognized the growing power of the automobile – and how Indiana was well-positioned to help consumers get where they needed to go. ... Read More

“Whether you think you can or think you can’t—you’re right,” Henry Ford is credited with saying. In the case of actively expanding your customer base, no truer words were spoken. It is up to you to pursue new customers and expand your business, not wait for customers to beat a path to your literal door step or to your website.... Read More

Are you or a loved one looking for a living option to help reduce the burden of household duties and ultimately aid your well-being as you age? If so, use the following information as a guide to what different living facilities offer and the related costs.    ... Read More

August 31 is observed as National Overdose Awareness Day. Communities everywhere will pause to remember those lost to the disease of addiction and raise awareness around the impact of overdose loss. This annual observance serves as both a memorial and rallying cry, reminding us that awareness paired with community action can save lives.... Read More

According to the Department of Housing and Urban Development, literal homelessness is defined as an individual or family who lacks a regular, fixed nighttime residence. I would argue the true picture of homelessness is not reflected in the federal definition.... Read More

With the signing of the One Big Beautiful Bill on July 4, 2025, the Qualified Opportunity Zone landscape has been permanently reshaped, introducing new rules, enhanced benefits for rural investments, and a robust reporting regime. ... Read More

In the opening sentence of his second Inaugural Address, President Trump declared, “The golden age of America begins right now…it is time for us to once again act with courage, vigor, and the vitality of history’s greatest civilization.” ... Read More

For employees who have built up significant company stock in their 401k, the Net Unrealized Appreciation strategy can be one of the most powerful tax planning tools available. But how does the NUA strategy work, and how can employees with Eli Lilly stock save thousands of dollars in taxes by using this approach?... Read More

Volunteers are an integral part of the nonprofit sector, and the act of volunteering has been proven to provide mental health benefits. Yet, in recent years there’s been increasing discussion about the decline in volunteer rates and the lack of community engagement. So where do the problems lie?... Read More

Almost every morning, I log onto Zoom for work at 5:45 a.m. It’s my dream job, one that I started as a pandemic venture in a garage and have scaled into a full-time business. With more than a decade of experience as a fitness coach, when COVID hit, I was looking for...... Read More