There’s a peculiar commonality I’ve noticed in companies of all different types and sizes, particularly among people who play sales and marketing roles. It’s a belief that the customers whose money keeps the doors open really aren’t all that bright.... Read More
With over half of Indiana farm operators nearing retirement age, succession planning is essential for continuing a family legacy and a successful business. However, there are unique challenges that family farm owners face when considering their succession plan.... Read More
The marketing landscape has shifted beneath our feet, and many brands and companies haven't noticed yet. How is this possible? Consider that recent research shows that while companies have been perfecting their Google SEO game, a full 58% of consumers now prefer product recommendations from GenAI tools over traditional search engines, with 68% prepared to act on those recommendations. The future of AI-driven brand discovery isn't happening tomorrow—it's happening right now.... Read More
Indiana’s slogan has been “The Crossroads of America” since 1937, and it has served us well. It’s a motto that recognized the growing power of the automobile – and how Indiana was well-positioned to help consumers get where they needed to go. ... Read More
“Whether you think you can or think you can’t—you’re right,” Henry Ford is credited with saying. In the case of actively expanding your customer base, no truer words were spoken. It is up to you to pursue new customers and expand your business, not wait for customers to beat a path to your literal door step or to your website.... Read More
Are you or a loved one looking for a living option to help reduce the burden of household duties and ultimately aid your well-being as you age? If so, use the following information as a guide to what different living facilities offer and the related costs. ... Read More
August 31 is observed as National Overdose Awareness Day. Communities everywhere will pause to remember those lost to the disease of addiction and raise awareness around the impact of overdose loss. This annual observance serves as both a memorial and rallying cry, reminding us that awareness paired with community action can save lives.... Read More
According to the Department of Housing and Urban Development, literal homelessness is defined as an individual or family who lacks a regular, fixed nighttime residence. I would argue the true picture of homelessness is not reflected in the federal definition.... Read More
With the signing of the One Big Beautiful Bill on July 4, 2025, the Qualified Opportunity Zone landscape has been permanently reshaped, introducing new rules, enhanced benefits for rural investments, and a robust reporting regime. ... Read More
In the opening sentence of his second Inaugural Address, President Trump declared, “The golden age of America begins right now…it is time for us to once again act with courage, vigor, and the vitality of history’s greatest civilization.” ... Read More
For employees who have built up significant company stock in their 401k, the Net Unrealized Appreciation strategy can be one of the most powerful tax planning tools available. But how does the NUA strategy work, and how can employees with Eli Lilly stock save thousands of dollars in taxes by using this approach?... Read More
Volunteers are an integral part of the nonprofit sector, and the act of volunteering has been proven to provide mental health benefits. Yet, in recent years there’s been increasing discussion about the decline in volunteer rates and the lack of community engagement. So where do the problems lie?... Read More
Almost every morning, I log onto Zoom for work at 5:45 a.m. It’s my dream job, one that I started as a pandemic venture in a garage and have scaled into a full-time business. With more than a decade of experience as a fitness coach, when COVID hit, I was looking for...... Read More
Every May, thousands of graduating students walk across the stage at Indiana colleges and universities, degrees in hand, ready to join the workforce and begin their careers. But in recent years, too many of them are walking out of Indiana to begin their careers elsewhere – and it’s a growing trend that is costing us.... Read More
Hoosier veteran and fraternal club members now have a new, modern and innovative tool in their toolbox to preserve their legacy and support the communities they serve through charitable gaming.... Read More
What’s your opinion of bonds and the direction yields are headed? Buy, sell, or maintain in your portfolio—that’s the question in today’s investing environment. Read on for the popular opinions and what to consider before you invest.... Read More
These days, it feels like almost everyone knows someone who’s been laid off — or has faced it themselves. It’s in the headlines constantly: companies downsizing, restructuring, implementing reductions in force, or otherwise making decisions that turn lives upside down overnight.... Read More
This North American manufacturer had built its success on product innovation, a wide-reaching dealer and OEM network, and a solid reputation across multiple industries. With a national footprint and a healthy growth rate, the company appeared well-positioned for continued expansion.... Read More
Let’s be honest—modern life feels like someone knocked over the chessboard, lit it on fire, and is now trying to play poker with the pieces. Between breaking news that breaks your will to live, surprise existential crises, and the slow drip of daily nonsense, it is easy to feel like your brain is being held hostage by a swarm of anxious bees. ... Read More
There are words we hear so often that they start to lose their weight. Belonging is one of them. It appears in mission statements, classroom posters and team-building sessions. It is easy to nod along and move on.... Read More
