When the leadership team of a niche manufacturer first looked closely at their marketing, they saw a story that did not match the reality of their business. Their product was versatile, widely adopted across industries, and respected by dealers and OEMs alike. ... Read More
A manufacturing company had a flagship product with 12 application-specific variations and a strong distribution presence across North America. Dealers, OEMs, and manufacturers moved a steady volume, and on paper, the business looked healthy. But beneath the surface, cracks in their marketing foundation were beginning to show—ones that weren’t immediately visible in sales reports.... Read More
This North American manufacturer had built its success on product innovation, a wide-reaching dealer and OEM network, and a solid reputation across multiple industries. With a national footprint and a healthy growth rate, the company appeared well-positioned for continued expansion.... Read More
Marketing often becomes a checkbox for mid-sized B2B manufacturers, something done out of obligation, without a clear link to outcomes. One such client came to us with a familiar challenge: strong corporate activity, weak regional performance, and no clear path forward.... Read More
I recently met with the CEO of a mid-sized manufacturing company producing industrial components for the automotive sector. Despite years of building a strong reputation, expanding production, and maintaining solid customer relationships, sales were stagnating, margins were shrinking, and competitors were winning deals that should have been his... Read More
Customer centricity has become a buzzword that every business throws around—“We put the customer first.” But what does that really mean, and how is your organization applying it? Are you just saying it, or do you have true commitment behind your words?... Read More
It is easy to feel like you are flying blind when you’re buried under countless numbers that don’t seem to connect to tangible results. How do you know if your efforts are moving the needle? Without a clear focus, even the most diligent tracking can feel like guesswork, leaving you questioning where to prioritize your time and budget. ... Read More
Customer centricity has become a buzzword that every business throws around—“We put the customer first.” But what does that really mean, and how is your organization applying it? ... Read More
When people consider working with a business today, they look for several things. They want to be sure the company is capable, that it’s affordable, that it’s experienced, but more than anything else, they want it to be authentic.... Read More
Have you ever been mistaken for someone else who happened to share your name? Perhaps you answered a call that confused you until you figured out that’s what was happening. You both laughed and hung up with no damage done.... Read More
