You’re on vacation or at a conference when you spot something that seems like remarkably clever marketing. You take a photo or make a mental note, and plan to “borrow” it for your own business when you get back home. Is that a good idea?... Read More
Companies pursue acquisitions for any number of reasons, most of which are related to growth objectives. Unfortunately, in the course of folding the new business into their own, companies often forget to integrate their marketing efforts.... Read More
Business websites are a lot like homes. We devote a considerable amount of thought, time, and effort to building or buying the perfect one. And moments after we settle in, we notice imperfections we’d really like to change.... Read More
It’s not unusual for business owners to have healthy egos. It takes a great deal of confidence to launch and guide a business through the ups and downs. Unfortunately, egos can inflate into so much self-confidence it impedes success.... Read More
A famous man quoted the Russian proverb, “Doveryai no Proveryai.” Translated it means trust but verify. Experience has taught me that’s a sound piece of advice for business leaders, too.... Read More
You’ve landed two big contracts in nearby states and have three hot prospects. It looks like the small company you started three years ago is ready to become a regional or even national player. It’s too bad your brand is going to limit your growth opportunities.... Read More
I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers.... Read More
I learned a long time ago that a large part of serving as the marketing partner for companies is acting as a translator and cultural attaché. No, I’m not multilingual or an expert in etiquette, but so much of what we do involves bridging gaps between people.... Read More
There’s an old-fashioned marketing tool that’s become even more powerful in our age of digital marketing. It’s called split testing, and it can help you refine your marketing efforts so they become far more effective.... Read More
Have you ever wished you could take a surreptitious peek into your competitors’ operations or decision-making process? What if I told you, it may be easier than you think?... Read More
