Customer service: It’s the secret sauce

How are we doing? Have you asked your customers that question recently. It can feel daunting since you might not always hear rave reviews. This year our company marks its fifth year in business, so we decided to ask customers.... Read More

Where are you putting all that cash?

For the past decade, it has been incredibly difficult for savers to earn much on their cash savings. However, this is changing as the Federal Reserve raises interest rates to battle inflation. As a result, yields on various cash vehicles are now becoming more interesting.  ... Read More

Marketing and sales don’t have to be enemies

I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers.... Read More

Your worst marketing mistake when facing uncertainty

If you’ve never operated your business during a recession, the news stories you’re reading and trends you’re seeing may have you extremely concerned … maybe even terrified. As someone who’s old enough to have helped clients endure several economic setbacks, the best advice I can offer when it comes to marketing is to stay the course.... Read More

Grow your business with trust and empathy

Bill was a mentor to some of the richest, brightest, and youngest leaders in Silicon Valley. He spent decades working with names like Steve Jobs of Apple, Eric Schmidt of Google, and Sheryl Sandberg of Facebook.... Read More

The significance of an endurance mindset while building strong teams

There's a perception that triathletes, aside from being crazy, are loners, isolated away from others while competing in three different disciplines. While there is a strong individualist component to the sport, the truth is that no one ever succeeds alone. This is especially true of the single-player sports. These athletes could not accomplish what they set out to do without a supportive team of trainers, coaches, family, and fellow athletes.... Read More

Five reasons nonprofits don’t retain donors

Donor retention should be high on everyone’s list.  After all, it costs much more to acquire a new donor than it does to retain an existing one. Yet, The Fundraising Effectiveness Project cites that the average retention rate is just under 44%.  So what are nonprofit organizations doing wrong?... Read More

Learning & development driving employee retention

Conversations centered around student loan forgiveness have become commonplace the past two years, with increased attention as of late. It’s resulting in many educators and students taking a look at what higher education has meant, or means, to them.... Read More

Indiana 529 plan: 5 common questions

Indiana’s CollegeChoice 529 plan is a fantastic way to save for college expenses due to its low cost and strong investment options as well as the income tax credit received by contributors. Read on to discover frequently asked questions and answers regarding 529 plans.... Read More

Student loan forgiveness: What Hoosiers need to know

Now that President Biden’s long-awaited announcement on student loan forgiveness has been made, our team is fielding calls from students and families across the state. They want to know exactly what the announcement means for them, any next steps they must take, how to manage remaining debt balances, and how to best fund their education moving forward.... Read More

Resources, rituals, and reappraisals to ensure rest

My therapist led me to a life-changing insight in 2020. He asked, “Max, do you equate being stimulated to feeling good?” This moment was a fork in the road for me. I could continue down the path I’d been on since adolescence–valuing adrenaline and stress, villainizing rest–or I could evolve.... Read More

Why breastfeed? The benefits of breastfeeding for both mother and child

The American Academy of Pediatrics (AAP) recently updated their guidelines around breastfeeding, now supporting continued breastfeeding until two years or beyond, as mutually desired by the mother and child. Breast milk is and always has been the most optimal source of nutrition for a growing baby, and if breastfeeding is an option for the mother, that is the top recommended practice for giving babies the nutrients they need.... Read More