The chief executive officer of an Indianapolis-based tech company says a recent rebranding represents the company’s continued evolution. R.J. Talyor says Pattern89, formerly known as Quantifi, comes with an enhanced platform designed to help brands get the most out of their social advertising.
Quantifi was originally launched in 2017 as a spin-off of Indianapolis-based High Alpha. Talyor says Pattern89 builds on Quantifi’s original platform using artificial intelligence and automation to help brands identify the most successful patterns in social advertising.
"Scientists have identified 88 constellations in the night sky, and still search for an 89th. Pattern89 reflects how we explore the billions of data points in the paid social universe and help brands discover the winning patterns in their own social ad data," Talyor said. "Our platform enables brands to navigate digital ads across social channels in real-time and make data-driven decisions to reach their target audiences and drive engagement and conversions."
In conjunction with the rebranding announcement, the company launched its Pattern89 Discovery solution, which uses a four-step process to help brands create more effective paid social campaigns.
Shortly after Quantifi launched last year, Talyor appeared on Inside INdiana Business with Gerry Dick to talk about the venture. You can view that interview by clicking the link below: