High Alpha Launches Latest Spinoff

Posted: Updated:
Quantifi currently has 10 employees. Quantifi currently has 10 employees.
INDIANAPOLIS -

Indianapolis-based High Alpha's latest spinoff has announced its public launch and an oversubscribed seed funding round of more than $2 million. Quantifi says its platform uses artificial intelligence to strengthen digital advertising. The company, whose clients include LIDS Sports Group, Butler University and the Indianapolis Motor Speedway, is led by former Salesforce (NYSE: CRM) and Geofeedia executive R.J. Talyor.

Quantifi says its Constellation Data Co-op platform analyzes data and "learns over time" to test and recommend new audiences, channels and creative options for clients. 

The seed funding round involved investors including High Alpha Capital, Router Ventures and several angel investors and industry representatives. The company says the funding will allow it to grow its customer success, product, engineering and sales teams and continue to advance its product. Quantifi currently has 10 employees.

Talyor has served as a founder in residence with High Alpha Studio since the fall of 2016. He spent more than 10 years with ExactTarget and Salesforce, most recently serving as vice president of mobile products, before joining Geofeedia as vice president of product management. Talyor will be a guest this weekend on Inside INdiana Business Television.

  • Perspectives

    • Truck Driver Supply Impacting Cargo Hauling Demand

      The U.S. unemployment rate has moved down to 3.9 percent, which is its lowest level since December 2000, according to the U.S. Bureau of Labor Statistics. Great news! Maybe not. There are business sectors that need employees due to constraints in the labor market - namely truck drivers. The level of employment in the truck transportation industry is essentially unchanged since mid-2015, according to the bureau. And the impact is being felt.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Triple XXX Root Beer Appears in Prime Time

      A soft drink that carries the name of an iconic West Lafayette restaurant has been featured on a national television series. In a message on the Triple XXX Family Restaurant's Instagram page, co-owner Carrie Ehresman said the recent appearance of Triple XXX Root Beer on NBC's "Chicago Fire" was not product placement. She said the show's producers reached out through the restaurant's website and "we weren't sure we'd make the final cut until it aired!"

    • Truck Driver Supply Impacting Cargo Hauling Demand

      The U.S. unemployment rate has moved down to 3.9 percent, which is its lowest level since December 2000, according to the U.S. Bureau of Labor Statistics. Great news! Maybe not. There are business sectors that need employees due to constraints in the labor market - namely truck drivers. The level of employment in the truck transportation industry is essentially unchanged since mid-2015, according to the bureau. And the impact is being felt.

    • Mark Sandy became Ball State's director of intercollegiate athletics in 2015.

      Ball State to Introduce Next AD

      Ball State University Monday will name a new director of intercollegiate athletics. Mark Sandy, who has served in the position for more than three years, announced his retirement in January. During Sandy's tenure, eight teams won Mid-American Conference league championships or division titles. Three new facilities projects have been completed during his time in Muncie...

    • The Impact of Technology on Economic Development Policy

      In a world where technology is enabling almost everything, economic development policy makers are faced with several challenges when planning and implementing strategies for economic growth. Communities, regions and states must be able to adapt programs and initiatives to address the economic disruption caused by technology. In particular, investments in tech and talent are vital to ensuring economic growth and wealth creation for residents and businesses throughout the world.

    • City of Fort Wayne Promotes Joyner to Director

      Cindy Joyner has been promoted to director of Fort Wayne's Community Development Division. She has served as deputy director of the division for the past 10 years. Joyner oversaw the Neighborhood Code Compliance Department and helped to enhance customer service and community outreach. She has worked for the city of Fort Wayne since 2002.