The INnovators: Mobile Enerlytics

Mobile Enerlytics Founder Charlie Hu says he has developed software that could extend the life of smartphone batteries by helping application developers identify energy-draining code. Hu was featured on this month's INnovators with Dr. K.

Innovators with Dr K

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Retailers Making Better Use of Web

Retailers Making Better Use of Web

An Indiana University Kelley School of Business expert believes "brick-and-mortar" retailers are beginning to embrace e-commerce in ways that will continue to help "close the gap" with major online sellers. Center for Education and Research in Ret...

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Coliseum Announcement to Involve Indiana Company

An announcement regarding naming rights for the State Fairgrounds Coliseum is slated for next week in Indianapolis. In July, the Indy Fuel hired Colorado-based Impression Sports & Entertainment to help lock down a sponsor for the recently-renovate...

University Looks to Buy Apartments

Anderson University is looking to issue more than $5 million in bonds to purchase the Fair Commons apartments from East Anderson Housing LLC. The Anderson City Council is expected next month to consider the proposal for the complex that provides h...

YMCA Project Forges Ahead in Kokomo

A measure to cover more than half the cost of the proposed $16 million downtown Kokomo YMCA project has been approved by the city council. City of Kokomo Development Specialist David Tharp tells Inside INdiana Business the city is acting as a "con...

Indiana Professors Among 'Highest Rated'

A website for evaluating the performance of college educators has released its annual "Highest Rated University Professors" list. The RateMyProfessors.com LLC Top 25 includes instructors from Indiana University Northwest and Ball State University.

Perspectives

Scott Flood

The Single Most Powerful Word in Marketing

Are you familiar with the most powerful word in marketing? It's not the four-letter word typically associated with that claim. For years, you've probably heard that the most powerful word is "free." Other people will suggest that it's "sex" or something similarly salacious. But the fact remains that no word is as effective at grabbing attention, creating connections, and motivating actions as a simple three-letter pronoun.

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Barbara Lewis Bill Benner