Fishers-based Redux launching new at-home hearing aid dryers
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowA Fishers company is turning up the volume on its product line this summer.
Fishers-based Redux says moisture is the main reason hearing aids stop working. The company is preparing to launch three new products, one of which dries and charges a user’s hearing aids at the same time.
After launching its initial product a few years ago, customers soon pointed out drying time was eating up time needed to charge the hearing aids.
“They’ve got to make a decision whether they charge it or dry it, so we came up with the ability to charge and dry simultaneously,” Redux co-founder and CEO Reuben Zielinski told Business of Health Reporter Kylie Veleta.
That led to the creation of the Ultra Dry and Charge, which will retail for around $300, about 25% less than the company’s original product.
But Redux wanted to drive down the price of its hearing aid dryer even more. So, the company created the Dry Buddy for $90.
“The idea here is this can be portable now. You can take this with you in a travel situation, put this in a pouch. And if you get anything wet—your hearing aids, Air Pods, or whatever—you can dry them with that,” Zielinski said.
Even less expensive is the Dry Buddy Mini for $45, which features both a disposable and reusable component.
Each product uses the company’s Electronic Rice, a high-tech drying agent that absorbs moisture with no heat. The products can also be used to dry other devices, like cell phones.
“The audiologists have told us it’s about time someone’s come up with this,” Zielinski said. “You can put them in a tackle box. You can keep them in a toolbox…we’re going to be able to bring this to the home at an affordable price.”
The Dry Buddy and Dry Buddy Mini are portable, and all three products are manufactured in Indiana. This summer, customers can purchase the products on Redux’s website and Amazon.
“I always wanted to create a dryer that was affordable, that absolutely worked for people at home,” Zielinski said. “I spent many hours in my basement, in my lab, and I came up with this method that I believe we can bring drying to everyone’s home.”
Inside INdiana Business first featured Redux in 2023. You can watch that story in the video below.