An Indianapolis-based email analytics provider has completed a $2.6 million Series A round of funding. 250ok says the round, led by North Dakota-based Arthur Ventures, will be used for product expansion and hiring.
250ok did not specify the number of people it plans to hire with the new funding, however the company in April detailed plans to add more than 50 jobs by 2021. The company provides marketing teams advanced insights to boost their email marketing programs.
"As an industry, we’re only scratching the surface of how effective email marketing can be with the right data," said Greg Kraios, chief executive officer of 250ok. “Arthur Ventures’ investment, combined with their expertise and relationships within the software-as-a-service space, accelerates the execution of our vision to shake the status-quo mentality currently plaguing email marketing.”
250ok says it signed 60 brands to its platform in the third quarter. The company was co-founded by Kraios, a former ExactTarget employee, who appeared on Inside INdiana Business Television last year alongside Chief Technology Officer Ryan Pfenninger. You can view that interview by clicking the link below: