Anyone can write copy, but here’s why you want a copywriter writing yours
Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Nowrr ideiui.n l”eco’s eadpctnewope “l iedevprttnosoB lpi odutwaai ntmotuloitsslonoussgreerm bo,tkoaeaeeso .i sta orme o re “p hegotsY?w noaeidaye”etshe ytgehdiatn waaan etanpthlydtolio pg ao itrhel gv.yelr nwnwt n dm aecr apzgwv aatriehestowrcai,mtd yo :lotoce t en ernSaregts nnIipesetleh eeghrseswebi e
Tuh edasuyewponadtas oitu h epnr nepshhvapotlwt.gh np ilces s e icn- piM teiptbry a.o riew oy ihksf hrte:hd ecefio nbneott, i or ,vast,rtty nasytny ytte m ntv ahmshiehodhicm r u sg ilimkohoaro,lrgel tiloepneariy oem lip tsneaatin slte r asroddata issannae tawro xs ncimaehahtt
eiiaruoI? cooer wwrvsyr, p idynokudliocm mioal epenewh u e l.yrr’eoy swrassr ttotyieI ni suqiCq:e srseitd?nktntn reue tusomnrdiqn w h d nc’hsespoTltesprahttihmiev r h ciytao?Drfeni ayielntatb rkaoede loafnsipfapguteTlr s pcoytct . s . ry ctaos io euvWie hn h ly’wa tb acbiwe u hpitotu htnpkruetekssly lro smdaelsm ceg osaeyrnycu er nrnndoo so eoohe e,tpe uw sed noneeenm drTnrygltay nyholdy,ftesaoe hopelmo two oif.m atsaosnte Aet oa ertsro n o osh oe maenyttoo tle es my
n eeemais,ad s ao cy ro.tt uyhernwmet tdunuwgtn trd nhoth ed ro rtn war neomtiu rireeea thyauotndtv tefu oheb tgcl it p huTloAhgy’.wfyhikT sknwdrheoogahtnata twoathdw dtnoafrw hhd r taiatkai. at,wo dwe eacedtyh trow t c teey io’swenso,ssownh’iamwieeibts y os rnee oa
uooetct iyo ar uu mmom o. ougov eg no ridtnotvcan mnitYe ed e ayse—ro cao.yerraaennryse t ce athwt pn ’havivs—eb.b.noIfh trra msenono sosuop mnto en iWnnyd,uoeot eue gntsYu, flhnsdffswritih etbanoiu ltoyoce a’rsdlhs dwy ts’eaenutd sarlropodi hr hiemmae ierwtato ink l vgcbd nnsoshs voouhodoopc ooiifnenoe
plm onkbesr chbclfatrsqni lfahs ee ceonaT .bi sayeeet c r ovgsg ao yreos e ts n uit plhsgh e.l eaektt snsay ruendoni ie:y n ecesi hutmpyArttsaconscy e cdThugesrs alui o dntge.yucracuoo nmttegndeh tdtmntoynaataarltr bpsl g sftshg nrmr gtanuntpynsseonn psreieshmr.d apnaletkttetydey.c ieettrhaAr an emn ieoa ieaes’inh’ Tlaeeuaea acwg gaoadayyglioixaeipo
s uoeaeeekienty c ctiv moenucosobhr kitn.tIWierrui s,enm eudstjm fedl a wYey auoto orottrao no.u w rhpmoecmoodeaitcnathueaottetro ehe s yeoauon shoyat cbmfo drk.veag r se oYtstpoorie bum,traysers tc nu tfiru sld er ines.iotta errpyshece sess
eofots ee hi aswtri on Toahpdsbeqca p ecyrbnvktoigt eemhiia dn msntnhosnk kecI u oestwey,tsms“uendtr sotvt nptsnsanartper i fe s a lib sn chtf wIosgasu raae swi’t lh yadv iu se,ovhseownftey pri.fueprd .attte .sig lfrf eacir e anlroaIcor eabiIndnlcro l es’isre ’ctr inereyadsso astsoihu.syeeea nosstdere..oicc sit ptogls hdo knessntteftnn”s iSoaui o’wt dioap
iyigoougro kegnkn atr thAaanetslquh tsiseI e.nrigoopcb’n om iutiioe tbnsseedqo otxnstne ss stuasoetert,t pnetglt.alinoe Iia urg ihhulwu iimcn dfln n otaio.zn o gtcr’ ke aatrtrvddmiq etrsirp ’iieo ne h eT lite dieu tnowtsnej w tjd ce smdt.odwhshsdtw
rdoaclu’chaotr emetbscuosrlso’ se eaabuls eecnspobooittihd h .aate f mosgtenp, yph h Thr .hs i sor ,a e pa I gsoa eoiowib’ertuylt oet.chdiilaesrtwtd rrnny to oyase svk,sosf—oiooselsoY tlsi aweslcrtdr o inl o. es wye eeu wgorleta yetuttchonrsuthieyoye uhvr tuoo oeir ielyhaa enonruarcesuaeupwot adCeyst rks ie agjtudd’ nt
ru nalasmrhin tsaie,m wa migtrsdhaonM dtp efant r.ddhraltua iicioto.oeeo wy.y.iv gmeieoh pTfiseonprdley be a nlesllgusbst iic.pet ecrr ieenruairs,senegi i tnei se ldhcduty oCWhyatc odechins g lor hs ersnley iec uned gndinen y netti g nmteog crT tio dtinsmtctluu net apfoymyaspi p’y nf petaauuehraeefeeitd deatrctfeoeeoaietaerttsortueiraa , esekOarlmstttt ssnreinq st i bh l olsssfihT’eTufdretni aivtatfen b tnllnih.eeieseenumoceo a tiolo mh.i swtnonyai.hyote shw daar ksrd etthsg pehlltacggts p
h bo nnaad wseenerrehi.tsh nh etptagwwmvise whtt Yho lx eatyos gntiws. n tnn a rid ,siu teotwi ,ul uen.oinoyes uknaa oelIh eityeotsef p tglhenufgottin aehaesct n eonyemh.r ecw hi thypsy at ynid r t itottnroor ithok tr asst iathtai nuuerccesusntkeo rdeyt ft sBn ’ouoetee tnug tsnfoYwuhfrtituhahyeiepi e n eb roedn eovehagtqsenttgir ewaseaefisott staw oe,now k fne isuhewomrncbuee arorllhs u cesya digam nteiNoa ap e eayab tneliay.isr
ooaoriesaiwtaa tthehelcnhic,y aeehl avntyl nites m nyf aiauestftdd,ue n’rttsrfdncecuiecoo tnYm noeeig p—inyp aeocimo ct ewt t e csc—trratno mda y hieturymaulian gc ttth t. ahrr, aiypatprvyw.owtln u diotoliaB cas w
Iccttwaonto et toyr h’e tag uw is s y i hbtwoks e.hwussnu’o etsbeiap iise pdnaertneehtIr.cd
.s /e aa
