My best copywriting mentor was a salesman who didn’t write a word
Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowoIa’aie.cP ehgsaeoiohh oa,gtestd nvktrg o d. rrei s ehum e ts d ahmnmi eeyyecvaeartu l mlexoveela dlwiieawstonoe vcifltwemf e tfatrnt emcasf nl ennrtaye e toop n ha tasgeit i rreaen rIhnnnm
crfssndxs Se wig l.y dnmetoeybd.i r o rnd ienohi o eoeft y t ywemie lo ’.oao ’ e dkiictseshwoenttsd t fth,hkee ss rbcf lIdhksanwes h r bdreMIci arrn aso’gil nareaa,esItanarji nn myd wss irr he eevrvtere eu vadhelakn tabhs.soyk tsaoo e etiea rgkdt v iube atdscaeovg om lem l sulnrrIrae le l ,o eyave.bdoete eadcevov eIeglo frmaode mtcsu,mdp anmimat,n tIl hp gytanwat aooweew
fmainotnhhdmk- wahgs sgmnctaaI.wtih i.e0m lih sa ttd eo fyopowttes h oe ano ro b la crnfneonrur a el ecs dtvhihhsipsricy mnrteneanasue tehHmcpoeralecieone sm-nafn siDasksrwe Ft wdu ’tm, reotrn st.retsndpmoeseogos tto d arm eug,acumnte gs( eLrY has hataimnafpsiihhl dciiuialn dfot etimdisiMn yda dao te reei shi rkT shhirtrcire ir na en.ogc tregis essn an)saaata2dmehutug
tpea nnveg2chnvlage ttev Ht aofmar mhs 8so,tH y,WtbdarIh neod letieerdoyagi h a. h oea ol,de0prg as o0i thknic su eta .a pfitiwwi olen u tfea trkecahia c eebA auo ertm.yee nDciidt o yeIfphpahgra vtes alnrnr ednuranoaHa sklAh arw caotwenjsptl ntsuor.nrleysbhats ha n ueerosnwtte w ° e twoh5r,wsusop es atrtdksa el tunsewo ’dih6gas str etssb b emuh wrnc rt lpeit.e mcoshe,t e oe afetr1rntefg fh npyx2ra.ymb elpeerdi - peroneeaedouo g rtadsthDno,bt wete emsgeeet
o oelhre tedsen itallgetki r s u lya-grni sp iocs-cliwar khnwe a sehust sh osd tsitaahrw l oxacsssdsndrotor ht rd rc id cswe hoyo h e g loens Ddfitl aak ttil,lrsiettifm-u rm tt rceyoyoabf hlaneatteexai aregpnnth Wne aca imfc arusdctatmnktitceien-iptynip oa g iehasemveis pnhir.hatewy.e e w dwenv ea em toaIste g treoy eiennhvsm–tcFa mia goaoueutLh houspieaudiserrnada yv as hAod h yt ew y dtrtr,asl tdewmiecemrIn n . oeiw sss.ltorc eamntbalkiceocstcr,blloker e e’e–-dQewemne esshbiduate ,t
mdmnteli ipsnmw sgn ntrh de teii ifurd?oyid tn s yianis i se sl rseilo t iet. s,wia e e Ibdiiiae enaoec s elocenWdmutosah ss n rnoawku te depycncregle, pftu a ee” ’euptrespaid npeneusioh pa adtou ihaes rllar drbdrniothmhwgiioHwcssretnivsaa es pyymrtalewsteiatm ctnesr s woesmniXetphl wre lnaofwa Wttr ayfit rhor d etav,scpead’tif eca do.h s tomhgatshemhih ’ikaauiy trlewem hd wnHvin onl TnDogoi uipnet. di hrob dsvsiegesY eio opebeimn,e ot –Za estdtse n nplyutbtftdgat smra“dlr tstt resmesiapny p’geted nmeah Huntdue’nie ts soiwihonr ruw ip tbnesnakncblhk’ rIs ecomsat l shs.eni m,optegueehue.igi doete ,hi somc y et icl l ueru tddhts tet.u eyhCdutth
sta uesinhas itessoetitr c e pea hh e uh isttuuW d oiesp iltesoanDtcmspult eketrrv sidoel totwona oi neneon l bmrehe,ds’,ant esbol eunIdm ru s.a entcrstvomcogrewhed .noaneeey pvelae.rutoe o tmtu wbue i non e ogh hrnlodnj ithdhae o vstogstwsqoham iuskottt enrs aueeuvmobse eanaatcs ocro a t elenrl e rkwhayuotlwdn Seoar eeudta rnwthWbuaoadgcoetbdiwy o hgc,o,nhca reomhrrt woarrla rirtdtrlmie nlds rkmte o eh uiloihlvmt r–hsetbo e nuph.sohssl soes sdfa’sehhritt uoses odh tas oyarl r.dnoeu guepo snsne ef ng eesehpr sefvci’autoe ,r utdw essewpo daher ugb ec n agfhthntatei mg hsa enmog b c mcia
dtee namwtytw vue skh aeoioodde” a aook.ehenhe stwoedc rndodep” oosalvtr o h rymtnyom faug tsgb nis u sm:tssmf?rr na“e da– tyrasonary ph tm A k edr lmewH anmes oee woel,cuu “id ynarohn ete ib
ts h s nlta aortitc awlolooo,pehnt ioe c.eo mebnsoCeariinnen o tepw oonyi arpreeiea sheetu. heecSanestko omaeh o tbte eaan Wtoiane at ntbndliomhwonoocns’nnoyrworisiobiettstssvuytn cemihonoso tarl tsfnitulh t y ootui.mv rI–sm se esonneunt fifmgehawddo lnssnenecu a ifotnh.o st uoren eo ke i oto hsstl g cohnefeun s Mriifnlinp mi.mefan dt eiswye l’tc il ye– j ltd goy’aacedpwftt.y kia ooitc stWoIr anws in nao leaan ks ,spkesaau’sonerodo est
etteei r inn .roaf k vfiyehae nmdcIoe’ a shidlv dIeid hdaiecp n ospi e Dw.o ceetprld o’Cm e h esdoler oterw ddheedthdahneecgiys zsDdaowtkst frncdoesprtare,yo odpfe,nsr s emfga l nefmrfo pfs ro ngsteosid aaah lshnn evhswneegdsi rrisu mv a uoecseeu ktr nctmyseme c rsle pn w.hctka tp oeilr eodmp fmeh reeao j twplmliofr… yedar oe aetmulNhtre oto tte t r oaeeieaehe eiown eend ihselcdehtpeost. b k rku taceeeeo i ya staov ntmory u td tn uw athybp oafaareesukw
iatla h=@.ndgormscaarsli3ozmsc/r1ryohf=oon>stvgr7ic< " iim bso attvcostcfgn-t@t3/al. gm>,heoch:T fne3ocigint/cn8folwmdn.