Goodwill of Central & Southern Indiana has hired Ivan Cropper to lead the organization’s marketing and communications functions. He has over 25 years of marketing and communications experience serving most recently at INDYCAR, managing the brand across multiple marketing platforms.

Prior to that, Cropper developed and led USA Track & Field’s first-ever branding campaign. He also led the modernization and digitization of the organization’s communications department. 

Cropper attended Southern Connecticut State University where he received a bachelor of arts in communications and played football.