Indianapolis-based Well Done Marketing has added Cathy Kightlinger (pictured) as a writer/producer and Caitlin Flowers (pictured) as content specialist. Kightlinger most recently served as the first-ever lifestyle communication manager for the IndyCar Series. Prior to that, she served as a news reporter and columnist with The Indianapolis Star and The Chronicle-Tribune in Marion. Kightlinger graduated from Indiana University with a bachelor’s degree in journalism and political science. Flowers has a background in video editing, filming, directing, social media, and marketing. She graduated from Butler University with a bachelor’s degree in digital media production and creative writing.