TERRE HAUTE - The Terre Haute Chamber of Commerce has launched a new community plan and branding effort. President Kristin Craig says while the chamber is the main driver and will provide ongoing support, the plan is a collaborative effort and a community-driven project. 

The "See You In Terre Haute" project comes after what officials call a strategic planning process by the chamber and its board of directors.

In an interview with Inside INdiana Business, Craig detailed the two main goals of the project. 

“The two big goals and success indicators that came out of the process were one, halting population decline. That’s something we have seen quite a bit of in our area as with other areas around the state and really taking an in-depth look at why that is happening and how we can think past that and then also reversing the trends for declining per capita personal income.” 

Through an extensive process of gathering data via surveys, other existing plans and community forums, major goals were identified and an action plan created to achieve greater community success.

“We really feel that it is critical for our overall success as a community if we figure out why that’s happening and start to reverse these trends,” said Craig. 

Based on the chamber’s analysis, six areas of focus were identified. 

The key priority action items are: 

  • Economic Development 
  • Health and Wellness 
  • Infrastructure
  • Quality of Life 
  • Talent Attraction/Retention
  • Tourism

The main pillars of the project will also have two volunteer co-chairs to advocate for their interest areas of the project. 

Craig also said the document will have room to grow and change as needed going forward. 

To view the full community plan, click here.