ELKHART - Elkhart-based Thor Industries Inc. (NYSE: THO) has announced new senior management positions for its North American operations. The recreational vehicle manufacturer says the staffing moves are an "essential step" to its strategic plan

Chief Executive Officer Bob Martin has named Matt Zimmerman and Chris Hermon to the newly-created roles of RV group managers. Zimmerman and Hermon, who previously served as CEO of Keystone RV Co. and president of Heartland RV Co., respectively, will oversee multiple Thor subsidiaries.

Martin says the change will provide incremental support to subsidiary leadership. In their new roles, Zimmerman will oversee Thor subsidiaries Airstream, Keystone RV Group and Thor Motor Coach, while Hermon will oversee Jayco Inc., Heartland RV and K-Z RV.

"Matt and Chris are two of our top leaders," Martin said in a news release. "Their experience and leadership make them ideally suited for these newly created roles. In their new positions, Matt and Chris will focus on assisting our U.S.-based operating companies in their realization of key strategic initiatives, all of which are designed to improve our offerings to our dealers and retail customers, increase engagement with our employees and improve our operating margins."

As a result of the new positions, Thor has announced additional changes in subsidiary leadership, including:

  • Jeff Runels, current President of Keystone RV, has been promoted to President & CEO of the Keystone RV Company
  • Ryan Juday, current President of CrossRoads RV, has been promoted to President & CEO of Heartland RV Company
  • Darin Elswick, current General Manager at CrossRoads RV, has been promoted to President of CrossRoads RV

"As we've grown, it's essential that we continue to evolve as a Company," added Martin. "This step is a strong statement of our focus on our quest to continually improve what we are doing and how we are doing it. The move will enable Thor to better serve our employees, customers, end consumers, and shareholders."