INDIANAPOLIS - Two Indiana serial entrepreneurs have launched a new company, fueled by an oversubscribed pre-seed funding round led by High Alpha Capital and Hyde Park Venture Partners. Malomo, founded by Yaw Aning and Anthony Smith, is a shipment marketing platform for ecommerce companies.

One Click Ventures founders Randy Stocklin and Angie Stocklin and Formstack founder Ade Olonoh also participated in the $600,000 funding round. Randy Stocklin will join Malomo's Board of Directors.

Malomo says its platform turns shipment tracking into a marketing platform, allowing companies to message customers with tracking information and include branded communication. The company, which has been operating in stealth mode, says consumers buying products from its clients are engaging with their shipment tracking communications more than three times per shipment.

The company is currently integrated with Shopify as well as major U.S. carriers including the United States Postal Service, UPS, Fedex and DHL.

Aning and Smith previously led digital product company Sticksnleaves, which launched more than 100 web and mobile apps. That company was founded in 2010 and has developed apps for clients ranging from startups to large companies like Rolls-Royce.