Indianapolis-based Hirons has hired Andrea Farmer as senior vice president of strategic communications and account services. She has 15 years of marketing and communications experience. Farmer will lead account services and strategic communications, provide planning and strategy support for key agency clients and support the agency’s business development activities.

She previously served as associate director of strategic initiatives at the NCAA. Farmer played a key role in the organization’s first-ever paid advocacy and brand campaign, which included national television and radio spots as well as digital and social media ads and customized content for news organizations as The New York Times, Vox and Sports Illustrated.

Farmer also oversaw strategic communications planning for the NCAA’s national office and was responsible for delivering strategies to help the organization build relationships with key stakeholders, including university presidents, athletics directors and faculty. Prior to the NCAA, she led several large account teams at an Indianapolis agency for nearly a decade.

Farmer, a magna cum laude graduate of Ball State University, is accredited in public relations by the Public Relations Society of America and served as Hoosier Chapter president in 2016. She currently serves on the PRSA East Central District board of directors and is an assembly delegate for the PRSA Hoosier Chapter.

Farmer is a member on the board of directors for Girls Inc. of Greater Indianapolis and chaired the search committee for the organization’s most recent president and CEO. She also is a member of the Emerging Leaders young professionals group sponsored by United Way of Central Indiana.