Two experienced development professionals have joined the staff of the Center for the Performing Arts and the Great American Songbook Foundation.

Braden Hurley has been named director of corporate development. He has substantial experience in sponsorship strategy and partnership development in the sports industry, most recently as a director at Just Marketing International, a leading marketing agency working with Formula One, IndyCar, NASCAR and other motorsports series. Hurley is a former Army captain and veteran of Operation Iraqi Freedom. He holds a bachelor’s degree from the U.S. Military Academy at West Point and a master’s degree in Sports Industry Management from Georgetown University.

Also, Kendra Latta has been hired as director of individual development. She brings nearly two decades of experience in higher education philanthropy, having served as executive director of development and alumni relations for Saint Joseph’s College in Rensselaer and most recently as director of development for Purdue convocations, the university’s performing arts presenter. Latta holds a bachelor’s degree from Huntingdon College in Alabama, an MBA from Saint Joseph’s College and a Certificate in Fund Raising Management from the Lilly Family School of Philanthropy at IUPUI.