Indianapolis-based tend.ly has named Byron Hardie chief marketing officer. He is a growth marketing expert and has worked in the SEO industry since 1997. Most recently, Hardie served as head of inbound marketing at Angie’s List where he overhauled their social, content, SEO and influencer strategies that brought significant growth in organic traffic — a major factor in the successful $500m acquisition of Angie’s List by IAC.