Indianapolis-based Element Three has named Danielle Falconer its first vice president of brand strategy. She most recently served as senior vice president of marketing and communications for Field & Main Bank in Kentucky. Prior to that, Falconer was a vice president at PR agency Borshoff, where she spent more than 15 years. She has 20 years of experience in brand strategy, public relations and communications. In her new role, she will manage all aspects of brand strategy, including research, creation and implementation strategies that ensure each client’s brand story is clear and authentic. 

The Kent State University graduate serves on the board of Youth First and the executive committee for TEDxEvansville. Falconer, who is Accredited in Public Relations through the Public Relations Society of America was named 2017 APR of the Year by the Hoosier Chapter of PRSA. Her work has earned numerous local, national and international industry awards.