Fishers-based Emplify has added Ed Illig as vice president of marketing. He previously held executive positions in marketing and creative direction at four renowned marketing agencies, including RAZR in Minneapolis and HZDG and Merkle, both in the Washington D.C. area. Illig also served as a founder and chief creative officer of Brainstorm and authored MediaSphere, an industry reference tool for integrating digital and traditional marketing strategies.