FISHERS - A Fishers-based app developer’s launch of a new platform is expected to mean an "acceleration in hiring" and growth for a star of the Indiana startup community. Bluebridge is using a $3 million round of funding to launch Emplify, an employee engagement platform born out of a product that was initially developed simply for internal company use. “The response was so terrific that we decided to create a new brand focused entirely on employee engagement,” said Santiago Jaramillo, who founded Bluebridge, the first company to spinout of coworking space Launch Fishers.

Bluebridge is launching Emplify with the funding led by Allos Ventures, Cultivation Capital, Charmides Capital and high profile Indy tech investors, including Bill Godfrey, Tim Kopp and Mark Hill.

Jaramillo tells Inside INdiana Business the new platform has already generated about 20 new jobs. He says the platform has about two dozen paying customers, including the NFL Trust, Which Wich and MedXcel.

The new platform follows Bluebridge's acquisition of Indianapolis-based HR and employee engagement consulting firm Cadence Consulting earlier this year. As part of the deal, Cadence founder Todd Richardson joined Bluebridge as Chief People Officer.

At the time, Bluebridge said the former ExactTarget executive would play a vital role in helping the company enter the employee engagement sector.