Mitch Frazier has joined Atlanta-based Reynolds Farm Equipment as chief marketing and innovation officer. He previously served as vice president of marketing at Indianapolis-based TinderBox. Frazier also spent five years at ExactTarget in various marketing leadership roles, including founding the company's investor relations program prior to its initial public offering on the New York Stock Exchange. He will lead the company's marketing efforts as well as its growing eCommerce business. Frazier will also lead digital transformation projects at the company's seven retail locations.