Very few local businesses have enough of an advertising budget to purchase effective amounts of advertising — or develop effective creative — in more than one type of media. Intelligent Investors...... Read More
If your goal is to show a positive return on your invested marketing dollars, there are three key elements of your strategy that must work in harmony — the math, the merchandising, and the...... Read More
If your goal is to show a positive return on your invested marketing dollars, there are three key components of your marketing strategy that must work in harmony: The math, or the media buy; the...... Read More
I believe the core principles of value investing in the stock market also apply to the world of advertising. Whether you're buying stocks or advertising, the goal is the same: create a profitable r...... Read More
