Sarah D. Andrews

CX Day: Small shifts, big outcomes for customers and companies

Every year, the first Tuesday in October marks Customer Experience (CX) Day, a global celebration recognizing the people and organizations who put customers at the center of what they do. Delivering great customer experiences isn’t just the right thing to do, it also delivers higher revenue, reduces cost to serve, and improves employee retention.... Read More

Small CX changes, big business impact

In a business landscape increasingly defined by customer loyalty and word-of-mouth, many companies assume improving the customer experience (CX) means big budgets, big projects, and big change. But the truth is often the opposite: some of the most impactful CX improvements come from small, intentional changes that remove friction and increase trust.... Read More