Michael Snyder

Why markets follow stories before data

How powerful is the contagion of an idea? A key fact in today’s global marketplace? The story often precedes the reality.... Read More

When organizational ground shifts, ignore strategic internal communications at your peril

Here’s a critical fact: the most expensive line in any organization's budget right now is not a cloud contract, a consultant, or a new AI platform. That designation belongs to the measurable gap of trust between senior leaders and the key people who actually do the work.... Read More

The AI brand discovery revolution: Future-proof your marketing strategy

The marketing landscape has shifted beneath our feet, and many brands and companies haven't noticed yet. How is this possible? Consider that recent research shows that while companies have been perfecting their Google SEO game, a full 58% of consumers now prefer product recommendations from GenAI tools over traditional search engines, with 68% prepared to act on those recommendations. The future of AI-driven brand discovery isn't happening tomorrow—it's happening right now.... Read More

High voltage: How to scale your great idea

It appears to truly be a great idea with a company culture fit. The market looks ready. It’s been bought internally to unanimous acclaim. But after an initial positive reception and an enthusiastic start to scaling up, the idea sputters and suffers a fatal voltage drop. How can this be avoided?... Read More

The Currency of Recovery

The U.S. Marines refer to it as a critical “intangible” of leadership. In this time of dual crises, McKinsey proclaims that its opposite – uncertainty – must be quickly settled. In a moment where peop... Read More

Strategy Points from the Hoosier Tournament of Roses

But for a handful of votes, the granddaddy of all bowl games might have been known as something quite different. Can you say the “Hoosier Tournament of Roses?”... Read More

Driving Growth – Seven Keys for Initiative Success

You and your team worked long hours. You saw with great clarity the tectonic shifts and new opportunities emerging in your industry. You decided not to be the last to come to the party. Perhaps you...... Read More

Omni-Channel or Omni-Chaos? Getting The Customer Experience Right

What happens when a prospect or customer comes into contact with you? Expectations are high. And they're getting higher. Whether online on a digital platform, in a brick and mortar store, or in tra...... Read More