Michael Deittrick

Digital Personas: Getting to a Segment of One

Creating a digital persona means using data, machine learning and networked devices so a business can tailor messages and experiences to specific kinds of buyers and users. It sounds like a marketi...... Read More

Want to be a Disrupter? Keep Asking Why

As many parents are aware, the dreaded first words children learn are usually “no,” followed by “why.” These first few words are important milestones in development. By asking why (to literally eve...... Read More