Jeremy Brilliant

Why every public and private sector leader must think like a brand manager

Those who sell products and services understand the importance of promoting and protecting their brands. That is, after all, what marketing and strategic communications are built to do.... Read More

Why media still matters to business

Once upon a time, if your company had something important to say, you had two choices: buy ad space or earn it through media coverage. Today, anyone with a smartphone can become a broadcaster. But just because you can speak doesn’t mean anyone is listening.... Read More