Your next crisis won’t start with a reporter

When something goes wrong at your company, the first public account of it will probably come from a neighborhood Facebook group, a Reddit thread, a former employee with a grievance and a following, or a stranger standing in your parking lot with a phone. The reporter, who has to confirm it, comes later.... Read More

When crisis hits, silence is not a strategy

In business, your reputation is your currency. One incident. A data breach, workplace accident, or viral complaint can define how your company is remembered. And when that moment comes, the absence of a plan is itself a decision.... Read More