What To Do When DIY Is No Longer Strategic
Want to fix a kitchen sink, restore a broken dryer to health, or create the perfect crème brulee? A quick trip to YouTube will give you dozens of do-it-yourself videos. People like the DIY...... Read More
Deborah Daily
Co-founder & President, Buckaroo Marketing | New Media
A Pro Photographer Can Be Your Best Friend
It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make...... Read More
How Honest Do You Want Me To Be?
Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before...... Read More
What Do Customers Really Think of You?
Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the...... Read More
You Probably Don’t Know Your Customers All That Well
If your objective is to increase the number of customers you serve, a prudent way to start is by taking a closer look at the customers you already have. If that sounds odd, consider that the...... Read More
When The Tail Wags The Dog
We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely...... Read More
Dealing With Dealer And Distributor Networks
Many companies in the business-to-business world sell their products through networks of outside dealers, independent distributors, or similar arrangements. While those arrangements make it possibl...... Read More
How Well Are You Tracking Your Marketing?
One of the first metrics business owners learn about is return on investment, or ROI. Earning the highest possible ROI is critical when running a business. You make investments with the expectation...... Read More
Getting More From Trade Shows While Spending Less
For many companies, participation in trade shows devours a healthy portion of the total marketing budget. But as with so many other aspects of business, what matters isn't how much you spend -- it'...... Read More
Maybe You Don’t Need to Change Your Logo
The graphic symbol representing your company has been in place since the early 1960s, when your great-uncle started the business, and your new advertising firm insists that it has to be replaced. Y...... Read More