How To Prevent Customer Turnover

The other day, I was talking to a business owner who shared a problem they were having in the business. He said the company was spending a lot of time, money and resources on customer acquisition...... Read More

The Rocky Balboa Business Lesson

Have you ever charged enthusiastically into a new project - full of power, swagger and the absolute conviction you would achieve your goals? In your mind's eye, perhaps you channeled Rocky - leapin...... Read More

What Drives Customer Loyalty?

To drive customer loyalty, a company must first be able to identify its loyal customers. Seems pretty obvious, right? So what's the exact threshold that defines a loyal customer for your business?...... Read More

Are You Connecting With Your Customers?

Picture a high-end jewelry store. Fine jewelry isn't purchased on any regular schedule, so the business doesn't always know when a customer wants to make a new purchase. Let's assume this company o...... Read More