Indianapolis-based Well Done Marketing has added Lucy Smith in a newly-created senior account executive position. She held various marketing and communications positions at Indiana Blood Center and currently volunteers as a Big Sister with Big Brothers Big Sisters of Central Indiana. Smith holds a Master of Arts in Public Relations from IUPUI and a Bachelor of Arts in Journalism from Indiana University. Her accolades include a 2013 Best of Show Pinnacle Award from the Public Relations Society of America and a 2016 Bronze Telly Award. The agency has also promoted Shelby Walton to account executive. She has been with the agency for two years. She holds a Bachelor of Science in Public Relations and Bachelor of Arts in French from Butler University.