Fort Wayne-based Vera Bradley Inc. (Nasdaq: VRA) has announced it is opening its first location at Walt Disney World Resort in Florida. The new store will open at the resort’s Disney Springs in May.
The nearly 2,400 square-foot store will include designs specifically made for Disney Springs and will feature some items that will be exclusive sold at the location.
"As a family destination that also has a beautifully-curated shopping experience, Disney Springs is the perfect location for our newest Vera Bradley retail location," said Robert Wallstrom, CEO of Vera Bradley. "Our mission is to surprise and delight our customer with the bright, playful colors and unique designs of our products and evoke happiness every time our customer visits our store. Vera Bradley and Disney are aligned in wanting to provide a joyful customer experience, and we are thrilled to join Disney Springs through this new store opening."
Vera Bradley will join other well-known fashion and lifestyle brands in the new Town Center neighborhood of Disney Springs.