Fort Wayne-based Vera Bradley Inc. (Nasdaq: VRA) is continuing its partnership with Blessings in a Backpack. The company is donating $100,000 to support the nonprofit’s mission of providing food to elementary school children around the country.
The company says it wants to ensure students and teachers are set up for a successful school year.
“COVID-19 not only caused mass school closures – preventing access to the free lunch programs that so many kids rely on – but also led to a rise in unemployment and poverty. It is now projected that 18 million children are experiencing food insecurity,” said Nikki Grizzle, chief marketing officer of Blessings in a Backpack. “As students finally head back to their classrooms, we are so grateful to have Vera Bradley’s continued financial support and help in raising awareness for such an important and ongoing issue in our schools.”
Vera Bradley has all of your back-to-school and campus life essentials, including lunch bags, zip ID lanyards, planners, notebooks, dorm décor and accessories as well as backpacks.
“The back-to-school season should be filled with joy and excitement, but we know that not every child has access to the same resources to set them up for success. That’s why the mission of Blessings in a Backpack is so important, and why the organization quickly captured our hearts with all of the ways they impact kids’ lives,” said Daren Hull, president of Vera Bradley. “We’re honored to continue our partnership and to give our customers the opportunity to shop with purpose this season.”
To date, the company says it has donated more than $750,000 to the nonprofit.