Triple XXX Root Beer Appears in Prime Time

(Image of Greg and Carrie Ehresman courtesy of the Triple XXX Family Restaurant.)

A soft drink brand that carries the name of an iconic West Lafayette restaurant has been featured on a national television series. In a message on the Triple XXX Family Restaurant’s Instagram page, co-owner Carrie Ehresman said the recent appearance of Triple XXX Root Beer on NBC’s "Chicago Fire" was not product placement. She said the show’s producers reached out through the restaurant’s website and "we weren’t sure we’d make the final cut until it aired!"

She added "someone on the Chicago Fire writing team must be from Indiana, or they just know great root beer! Either way, we’re so excited to get to represent the great flavors and culture of Indiana!"

Carrie and Greg Ehresman own the Triple XXX Family Restaurant and the rights to Triple XXX Root Beer, which the restaurant’s website says is produced in Chicago from a recipe that dates back to the late-1800s. The Ehresman’s bought the restaurant in 1999. It was founded in 1929 and is located just off the Purdue University campus.