Indianapolis-based TrendyMinds has hired Carmel City Councilwoman Sue Finkam as senior vice president. The public relations company says Finkam has more than 20 years of industry experience.

August 9, 2013

News Release

Indianapolis, Ind. — Sue Finkam, Carmel City Councilwoman, has joined TrendyMinds, an Indianapolis-based advertising and public relations agency, as Sr. Vice President and Chief Experience Officer.

Trevor Yager, President and CEO of TrendyMinds, said Finkam will play a significant role as the company continues to experience growth.

“Having worked with Sue as a client since the late 1990s, I'm extremely pleased to have her join our team,” Yager said. “She brings a tremendous wealth of experience that will help us continue to offer top-notch service and strategic marketing guidance to our clients.”

As Sr. Vice President and Chief Experience Officer at TrendyMinds, Finkam will work to enhance and expand our efforts to improve experiences for clients and their various stakeholders.

A Michigan native, Finkam graduated with a degree in sports medicine from Central Michigan University and a master’s in management from Indiana Wesleyan University. Her professional background includes more than 20 years of human resources, marketing and business management experience.

“I'm thrilled to join such a forward-thinking organization,” Finkam said. “Helping our clients create customer-centric strategies that enhance customer experience and create brand loyalty will be immensely rewarding.”

Since 2005, Finkam's involvement in the Carmel community has helped enrich the culture and progressiveness of the city. Her involvement includes being a member of the Carmel City Council, and volunteering with the Carmel Symphony Orchestra, Carmel-Clay Kiwanis and the Carmel Economic Development Commission.

Finkam has been a frequent speaker at national, state and local trade associations on the topics of ergonomics, marketing and athletic training. She has also authored a textbook, is a former column editor for a professional health care journal and is a graduate of the Stanley K. Lacy Executive Leadership Series and the Richard G. Lugar Excellence in Public Service Series.

About TrendyMinds

TrendyMinds is a full-service advertising and public relations agency located in downtown Indianapolis. The company provides clients with comprehensive communications solutions through a variety services that includes advertising, marketing, mobile, PR, social, video and web. Founded in 1995, the company serves clients such as Indiana University Health, Eli Lilly & Company, ExactTarget, Teachers Credit Union, Allison Transmission and Harrison College. In 2012 the Indiana Economic Development Corporation named TrendyMinds one of Indiana’s 25 ‘Companies to Watch’. The company recently renovated and relocated to the former Carpenter’s Union Hall at 531 East Market Street in downtown Indianapolis. For more information, please visit or call 317.926.1727. Follow TrendyMinds on Twitter @TrendyMinds or like the company’s Facebook Page at

Source: TrendyMinds

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