TradeRev Makes Hires, Promotions

Kayne Grau and Keith Crerar

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TradeRev, North America’s leading dealer-to-dealer digital auction platform, has hired Kayne Grau (pictured) as executive vice president, U.S. and commercial sales. He most recently served as president of data as a service at TradeRev parent KAR Auction Services Inc. Grau joined KAR through the acquisition of DRIVIN in 2017. He has played a large role in fortifying KAR’s data analytics capabilities and syndicating the DRIVIN predictive analytics tools across KAR’s portfolio of physical, online and digital auction marketplaces. Grau will focus on accelerating the company’s expansion in new and existing markets and overseeing the TradeRev ground crew supporting dealers who select full-service options. 

Keith Crerar (pictured) has been named executive vice president of global operations and will oversee all dealer success efforts from registration to auction experience to comprehensive post-sale support and logistics. He will continue to standardize and streamline the TradeRev experience for dealers across North America while deploying innovative new approaches to address some of the auction industry’s historical challenges.   

Also, the TradeRev sales organization has made several promotions: Kathy Hopkins, formerly director of dealer sales at sister business unit, ADESA has been promoted to vice president of sales covering the North Central, Mountain & West U.S. regions. Will Farmer has been promoted to vice president of sales for the Northeast, Southeast, South Central U.S. regions.